Illustrations

We do not have any defined illustration style that is to be used in all communication and across all platforms. Instead we have general rules when it comes to designing illustrations.

  • The illustrations most look professional and modern. Avoid using visual styles that gets dated quickly. One example of this is using textures in flat design illustrations.

  • The main goal for illustrations is to create interest or aid users in understanding of your communication.

  • Don’t make illustrations to complex. The key to this is to simplify your idea or using a metaphor.

  • One of the Visma colours should be dominant in the illustration. This is to maintain the connection to the Visma identity.

  • Supporting colours outside of the Visma colour range is allowed, as long as they are needed to create a connection to the physical world.

  • Stick with one style of illustration when used in the same context. Mixing different illustrations styles will confuse the user and look fragmented.

  • Avoid using pure line illustrations. Lined illustrations conflicts with our lined pictograms.

  • Always think through which illustration style that is best suited when it comes to reaching your target group.