Brand book - Summary

The Brand book is built on a foundation of brand theory, including architecture, strategy and understanding of Nordic Cool. This manifests itself in the execution of our Visual Identity. In this brief summary we highlight only the the most crucial components of what makes out the distinctive Visma look.

Logo

Our logo is the main identifier of our brand. Its main task is to build brand recognition and be a visual representation of who we are and what we stand for.

LOGO GUIDELINES


Font

PF Beau Sans Pro is the official Visma font. It is a modern sans serif font family, packed with visual properties that build on Visma values, market position and vision.

FONT GUIDELINES

Colours

These are the three corporate colours that can be used in the Visma design. In order to communicate to a vast number of target groups, across all media platforms, we use colours that are confident, distinct, modern and vibrant.

COLOUR GUIDELINES


Design element

The design element inherit properties from our company logo. It can be used to break up the horizontal and vertical dominated environment or frame text elements in a way that ties the content together with design.

DESIGN ELEMENT GUIDELINES


Imagery

Images, pictograms and illustrations are vital components in our communication, and it should not be cast a side in favour of long blocks of text. Our audience need the help of visuals to break down what you’re trying to convey or to navigate properly.

IMAGERY GUIDELINES