3 Ways small businesses can become more data-driven

Today, whether companies have two, ten or over a hundred employees, they are guaranteed to be generating large amounts of data. This could be point-of-sale data, web analytics, email, supplier history, customer demographics and much, much more. The effective use of this data is becoming the basis of competition for businesses of all sizes.

If you are like most small businesses, you are struggling to make sense of this data and are unsure about how to gain actionable insights from what probably feels like an overwhelming mass of information.

The infographic below highlights three ways your business can benefit from becoming more data-driven.

For more information about how small businesses can gain actionable insights from their existing data, download our free guide.

About

Willow Keats works as a Content Marketing Specialist in the Commercial Unit of Visma Software. Willow is responsible for the creation and coordination of content marketing for Visma.net. She has a Bachelor of Commerce in Marketing Management and has been working for the Company, and with content production, for over six years.
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