Although the notion of business collaboration is not new, the use of information technology to improve it is. With business technologies advancing at lightning speed, collaboration styles and workflow processes are evolving right alongside.
However, it has been noted that the uptake of cloud collaboration services has reached a point where it is less to do with the ability of current technology, and more to do with the reluctance of employees to collaborate in this way. A report by Erica Rugullies, a Senior Forrester Research Analyst, mapped out five reasons why workers are reluctant to collaborate more.
- People resist sharing their knowledge.
- People are most comfortable using e-mail as their primary electronic collaboration tool.
- People do not have incentives to change their behaviour.
- Teams that want to or are selected to use the software do not have strong team leaders who push for more collaboration.
- Senior management is not actively involved in or does not support the team collaboration initiative.
As a result, many providers of cloud collaboration tools have created solutions to these problems. These include the integration of email alerts into collaboration software and the ability to see who is viewing the document at any time.
The difference between success and failure
In today’s knowledge based economy, characterised by global competition, collaboration can often mean the difference between success and failure.
Find out more about how you can boost productivity within your business and foster a collaborative workforce with cloud technology within our free guide.