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3 timesaving tips for content creation

September 8, 2014 in Business

In order to maintain the interest of your followers you must produce content on a regular basis. Check out these 3 timesaving tips for content creation.

How to reach a diverse target group in social media

August 26, 2014 in Business

Visma is a large company serving many types of customers, in many countries. How can we still reach a specific target group being part of a large and diverse company?

Google “Pigeon” update boosts local search results

August 19, 2014 in Business

The latest Google SEO algorithm update released on the 24th of July, focuses on boosting local search rankings, rather than punishing low-quality content, as with the previous algorithm updates.

Social media in a B2B environment – Four steps to get you going

August 11, 2014 in Business

Visma is a B2B-company selling products and services that usually requires a thorough decision-making process. Hence, the communication with our customers differ compared to communication B2C-companies experience.

Reimbursement of non-recurring tax when exporting motor vehicles

July 2, 2014 in Business

In Norway, one has to pay a non-recurring tax when registering a motor vehicle for the first time. This applies regardless of whether the vehicle is brand new or has been used outside of Norway. The tax paid is non-refundable. However, the government has now proposed a change in these rules, which will entail a proportionate refund of the non-recurring tax if the motor vehicle is exported from Norway.

Why unhappy customers are so important to us

June 20, 2014 in Business

Have a look at what goes on behind the scenes in Visma’s customer survey program – and how we use it to improve our business.

The font – a game changer

March 25, 2014 in Business

As part of a major design overhaul of the complete Visma profile, the font carries an immense responsibility of both being excellent in regards to readability, and to express Visma's values and position in the market.

UK and Dutch employees working in Norway may suffer Norwegian net wealth tax

March 19, 2014 in Business

To pay Norwegian tax of 1% of the global net wealth – including on the family house, cars, bank savings, shares, etc. situated outside Norway - may come as a surprise for many foreigners working in Norway.

Doing business in Norway – reporting obligations

February 25, 2014 in Business

Failure to comply with tax reporting obligations related to non-Norwegian corporations conducting business activities in Norway may imply severe consequences.

User centered development – the key to making Visma Control twice as efficient

January 7, 2014 in Business

Developing software products is a joint effort. There are several aspects and fields of expertise that need to collaborate in order to create a good product.

Revised Norwegian Fiscal Budget 2014

November 8, 2013 in Business

Visma Advokater AS is a full-range Norwegian law firm focusing on corporate and tax law. Below we summarize on the most important proposed changes to the Norwegian tax legislation as of 2014

Proposed Norwegian Fiscal Budget 2014

October 14, 2013 in Business

On 14 October 2013 the Norwegian Ministry of Finance published the National Budget 2014.

Customer Service – The best form of sales?

September 5, 2013 in Business

Customer service is often viewed as resolving customer complaints about the products and services you provide rather than what it should be known as – developing relationships with your customers. Businesses often concentrate on gaining new business and forget the need to look after the business they already have. According to Marketing Metrics it is 50% easier to sell to ...

Building the mobile app for social network

June 14, 2013 in Business

After events described in my previous post I was busy building a new mobile app for VK in addition to my day job at Visma.

Succeed with your SEO. SEO tips from Jarle Fjeldstad

4 crucial SEO keyword questions you need to answer

April 22, 2013 in Business

To optimize your web pages for search engines is by far the most cost effective way to generate leads. But only if you target the right keywords.

Make a video! Don’t limit yourself with text and stills

March 25, 2013 in Business

Everyone has something to tell, and as a human being we have a built-in system to communicate with others called the spoken language, highly supported by the body language and face expressions.

Use trigger words strategically to improve texts, SEO, usability – and ultimately conversions and sales.

Your most potent weapon when writing for the web

December 6, 2012 in Business

Consider this: As a product manager, marketer, or sales rep, do you talk about your product the same way a potential customer would? When you write about it on your website or in email marketing, do you use their words and jargon?

World Usability Day

November 8, 2012 in Business

Today is the World Usability Day (WUD). This year, WUD is focused on ‘Usability of financial systems’. The idea behind WUD is to have a specific day on which people around the world can promote usability by arranging local events. Since we´re passionate about usability and work with financial systems this year’s topic inspired us to advocate WUD! Life size ...

How to improve on a successful web based marketing campaign

How we want to make a successful web based marketing campaign even better

October 29, 2012 in Business

Recently I was fortunate to participate on a well-executed and successful web based marketing campaign. The goal was to get payroll professionals to sign up for an annual conference. When the initial eDMs went out the sign-ups jumped to 66. Two weeks later we broke 500. Despite over 9.000 recipients, the fact that these were actual orders at NOK 6.300 ...

Workshop in London: Using Content Strategy to change your organization

October 12, 2012 in Business

Today’s society has access to information from anywhere and through any device. This means more content, and organizations are facing the need to make content clearer. I was assigned to write a HCI guideline for the help function of Visma´s applications. I realized that in order to create a user-friendly help function, I had to work with content. Therefore I ...