Design meet-up in Sibiu

After accepting the invitation from Fredrik Fernberg for a Visma design meeting in Sibiu, Romania, I realised that I was actually going to the heart of Transylvania. Full of anxiety and butterflies I boarded the airplane. As a creative mind I enjoy learning new things and meeting new people -as long as the name isn’t Vlad and he likes to collect blood in a different way that we are used to in Scandinavia.

A quick change in Münich airport and I was on my way. When landing at the airport in Sibiu the airplane couldn’t land at first so the captain pulled up and tried again, second time the plane touched the ground and a safe landing in Sibiu.

After exiting the airport at 2 AM in the morning I found out it was full moon -by good luck, no horse carriages with pale people and sharp teeth was waiting in the dark outside the airport – only a yellow Dacia cab with a driver who didn’t accept VISA (!). Once again I got lucky, a German businessman was staying at the same hotel and needed a cab so I managed to tag along with him -as I had no Euros with me.

 

Sorin & myself (Bobby) talking about bicycling and design


The following day we started our two day design workshop which included presentations and workshops by different designers in areas of Visma, which I know of, but not part of my daily workaround routine, so a lot of great and valuable knowledge being shared. I presented some of the design work I have done in the past leading up to where we are today. As the Visma office was closing down due to relocation it was a bit hectic and warm in the office, but nevertheless our great colleagues in Sibiu manage to host a great day with a lot of great input and discussions.

We escaped the city before rush hour after shopping the necessities and we all went to an idyllic cabin in the beginning of the Păltiniş mountains. So quiet and calm compared to the buzzing life of Sibiu. You could easily understand why people move out here for quietness and to escape the stressful life of the city.

It was a perfect location to get together and learn about each other design areas and expertises as well as our backgrounds. And this is exactly what makes a trip like this a success. You propose and discuss different design ideas and you get different input based on upbringing in different design schools, countries and cultures so it creates a full circle of  valuable opinions and at the end you end up turning every stone and cover most of the bases.

Visma Design team – occupied talking about design and life

Because not every designer is the same, we all got an area of expertise and we all got our strength and weaknesses. Just as our customers they are all different and how do we create and design a consistent and great customer journey for them, is essential for the success of Visma going forward end expanding its business and borders.

And using design strategically with a holistic approach can be a big part of it moving forward.    

Take a look at the lovely views:

          

Bobby Walseth Krøyer, MA in Design, works on design, branding and art direction in Visma Denmark. He joined Visma in June 2017 and has for the past 20 years been working with design, branding and visual identity on a global scale for Danish companies.
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