Highlights from the Visma UX-day 2016

If you were one of our participants on the Visma UX Day 2016, thank you for coming! And if you missed the event this year, here’s a short recap of the highlights.

Now that a few weeks have passed since the Visma UX Day 2016 in Stockholm, we have started to digest all the impressions. Our first and foremost activity now is of course to sum up and analyze all the valuable input that we received during and after the event, to make sure that we can make the Visma UX Day 2017 even better! When summing up the feedback from the event, we are happy to see that our participants rate the Visma UX Day 2016 at 4,3 out of 5,0 when asked to answer the question “How satisfied were you with the event?”.

The Visma UX Day 2016 received an average grade of 4,3 out of 5,0 from its participants!

We strongly believe that high quality insights based on empirical studies of users is at the very heart of successful service design and digital development. And, we also believe that gathering these insights doesn’t always have to be like climbing the Mount Everest! So, to put it short; pragmatic user research was the focus of the Visma UX Day 2016.

UX-day 2016. Full auditorium

80 participants chose to take part in the Visma UX Day 2016
. 35 of these are members of the Visma UX community, and the others represented a mix of UX invested people from within and outside of Visma

Rosa Gudjonsdottir
Rosa Gudjonsdottir

Rosa Gudjonsdottir gave a keynote speech in which she talked about  why and how she became a social anthropologist. Rosa shared many inspirational insights into her work in different projects from around the world, demonstrating the true force of qualitative field work. She also set the tone of the day, pointing out the need for pragmatism when carrying out user research.

“Always suggest the perfect research plan. Accept that no research plan is perfect.”

4 lightning talks focused on user research carried out within Visma from different angles.

Tom Airaksinen, UX Designer at Visma Commerce, talked about how to carry out remote user testing of sketches and prototypes, and gave several hands-on tips on how to make the most of tools such as Google forms, Quicktime, and good old fashioned e-mails. Tom sums up his experience from using everyday tools and techniques to gather insights of user needs by giving one piece of advice to fellow UX:ers: Don’t let perfect be the enemy of good! Keep a pragmatic and agile approach in your work.

“Don’t let perfect be the enemy of good!”

Beate Romslo, UX Designer at Visma Enterprise Solutions Development, shared insights gathered from one of Norway’s biggest IT-project, and talked about how to cope with the challenge of co-creation when a thousand different roles are involved.

Odd-Wiking Rahlff, Senior UX Designer at Visma Software, showcased an idea for a “Customer feedback pool refiller”, ensuring a never empty well of test users for continuous user testing and quality assurance of interactive products.

Johan Strandell, UX Architect at Visma Enterprise Solutions Development, talked about how qualitative and quantitative research can be used together to provide strong and solid input to a design process. He also introduced his own, quite pragmatic method for How to data, “The Strandell Method”, consisting of three steps:

  1. Find data and put it in Excel
  2. Look at it
  3. Draw conclusions

“Data can never tell you why, only what. But it can still be helpful for design.”

In the Open Marketplace, the Visma UX community demonstrated their ongoing work and projects in an interactive session. The participants could take part of more than 20 different projects and initiatives involving UX in the Open Marketplace, making this the most appreciated part of the day!


Visma UX arranges several internal events around the year, and also the annual Visma UX Day where we welcome external participants. The next Visma UX Day will take place in the spring of 2017 and we want to wish new and returning participants a very warm welcome!

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