Make a video! Don’t limit yourself with text and stills

Everyone has something to tell, and as a human being we have a built-in system to communicate with others called the spoken language, highly supported by the body language and face expressions. On a webpage/blog/SoMe we often limit our communication by using the written language and still images.

By using a video we can in many situations bypass those limitations.

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Well suited areas for using videos

  • Promotions for products and services
    Show and tell the world what your product or services can do
  • eLearning and release videos
    Give your audience the possibility to choose when and where to learn about your product or services
  • Stand videos
    Attract participant to your stand using video
  • Customer case video
    Show your prospects how existing customers enjoy using a your product or services. Let the prospects hear it directly from the source
  • Event videos
    Use video to open you event, or to make brakes in the scene show
  • Event recording
    Record your event (seminar, conference) and let the world be a part of it. Ever considered to do a clean video event?

How to get started with video in your company

Today, everyone can make a video using a smartphone. This is what you do as a private person, but to make a business video you will need some better equipment, tools and know-how to ensure a certain level of quality. My advice is to centralize the video production within your location or business unit. But do not centralize it more than that, because the higher availability you have for video production, the easier it gets to make a video for you or the people nearby.

Some quick tips to get started with the planning of the video

Quick tip #1 – how to plan your video

  • Define: who is the audience for the video?
  • Define: what is the main purpose for the video?
  • Write the story in plain text (see tip #2)
  • Plan the scenes and footages (see tip #3)
  • Merge the story with the plan for scenes
  • Do not record anything before you or you and the stakeholders are satisfied with the script.

Quick tip #2 – how to write the story

  • Be straight to the point. Avoid deviations. (Ex. Don’t tell how you log into a system. People know…)
  • Start with the most interesting content
  • Minimize talk about things that cannot be visualized
  • Use the same terminology as your audience
  • Cut, cut, cut … trim, trim

Quick tip #3 – how to plan your scenes and footages

  • Plan your location. Is it light enough? Is it silent enough?
  • Plan your use of additional lightning
  • Plan for you sound recording.
  • The last tip: Look at the pro’s on TV or Youtube. How do they do it?
Working in Visma for 23 years, the last 15 years within the Corporate Marketing and Communication department. Mainly with web, web organizing and presentations/animations. The last 4-5 years with production of Video, and a focus on the usage of video within the Visma group.
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