Why mobile is a game changer

While apps have long since transformed our personal lives, from the way we communicate, interact, gather, manage and use data. They are now also transforming our professional lives.

Employees now expect the same experience they have with technology in their personal lives also within their working lives. They want apps that help them avoid spending time and energy on small administrative tasks that simply steal time away from their everyday work.

The market has spoken; employees prefer using their smartphone for completing simple tasks. Since almost everyone has a smartphone, these business apps can help to ease administrative processes.

In response, the business app revolution is now well and truly under way with business apps and categories exploding at a mind blowing pace. The companies that are able to listen to the market and transform their business processes using mobility will achieve new levels of success. Therefore, all business leaders should be asking themselves “Two years from now, do I want to be one of the companies that is using mobile apps to transform my business processes”?

“At the end of 2010, smartphone shipments had overshadowed PC shipments, making mobiles the de facto computing platform of choice” (Gartner, 2011).

The mobile business wave clearly illustrates that mobile is a game changer. Almost all businesses are in some way impacted by the opportunities and risks presented by mobile. Since the market for mobile is still evolving, it leads to new opportunities and challenges for businesses and executives alike.

Those that don’t take advantage of the opportunities of mobile will soon be left behind by more innovative competitors. However, those that embrace the change that mobile can bring, will almost certainly reap the rewards of improved productivity, increased efficiency and greater customer loyalty.

Find out more about the mobile business wave and how Visma is responding by downloading our whitepaper that looks at “How apps are changing business processes and improving efficiency”.

 

About

Willow Keats works as a Content Marketing Specialist in the Commercial Unit of Visma Software. Willow is responsible for the creation and coordination of content marketing for Visma.net. She has a Bachelor of Commerce in Marketing Management and has been working for the Company, and with content production, for over six years.
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