Multitasking?

Myth: Multitasking is critical in a world of infinite demand.

This myth is based on the assumption that human beings are capable of doing two cognitive tasks at the same time. We’re not. Instead, we learn to move rapidly between tasks. When we’re doing one, we’re actually not even aware of the other.

If you’re on a conference call, for example, and you turn your attention to an incoming email, you’re missing what’s happening on the call as long as you’re checking your email. Equally important, you’re incurring something called “switching time.” That’s the time it takes to shift from one cognitive activity to another.

Therefore, never read emails while in meetings!

According to researchers switching time increases the amount of time it takes to finish the primary task you were working on by an average of 25 percent. In short, juggling activities is incredibly inefficient.

(Source: Tony Schwartz, author of “Be Excellent at Anything”)

Benjamin Aker works as a Web Consultant at Visma, bridging the gap between online communications, technology and design. With over 15 years' experience as a digital designer / developer in the advertising business, paired with a strong curiosity, he has a wide range of knowledge of different subjects that come in handy at Visma. Privately, Benjamin composes electronic music in various genres, loves photography and videography, and all things technical. 
Connect with Benjamin: