Visma Usability Days 2016

We recently finished our third and latest edition of our yearly Visma Usability Days, an event for all the employees of Visma’s Product Unit across all our teams and locations. During the days we wanted to get all the different development teams working on the usability of their products, learning about their users and generally having fun. By focusing entirely on usability for two whole days, we believe we can both increase our focus on creating good, user-friendly products, and also encourage all our colleagues to work in a more user-centered way.
Photograph showing a Visma employee observing and talking to a user

Testing insights with real customers

For the first time this year, we split the Usability Days into two events – one held during the spring and the other during the autumn. This led to a higher rate of participation, as teams could select the time that best suited their plans. This year our main focus was on user testing, and having our teams meet actual users in their place of work. This is something we designers have long used as an important tool to improve the products and services we work on, and by including team members who aren’t designers we can more directly show them the insights that can be found by listening to our users.

“Running user tests at an early stage of the development process allowed us to save valuable time of production and foresee some major issues that most likely would have caused us a lot of headache in the future”: Quote, an E-conomic team member.

A month before the Usability Days themselves, we held online preparation courses to inspire and prepare the teams. These sessions were held by UX professionals, and incorporated, among other things, how to get hold of your users, as well as how to perform user tests. During the Usability Days in April there were 20 teams participating, and during the days in October there were 37. As well as a fun day out, we have received a lot of feedback from the different teams that confirmed what we, the designers, have always known: actively involving the users in the design process is both fun and an extremely effective way of improving our products and giving the users a better experience using them.