Visma Usability Week

User observation

Usability is important to create successful and competitive products for existing and new customers. We know that sometimes it is hard to put usability on the top of the backlog, so the purpose of this week was to raise the awareness for this field within the company. This by offering inspiring presentations and by encouraging that all development teams focus on activities related to usability throughout the week.

With this we want to achieve an environment in Visma with stronger usability focus after this event. It is proven that companies that have a “culture of usability” within the whole development team are more successful in creating good products.

We arranged Visma Usability Week from the 10-14th of November in six countries and on 17 locations.


Eight presentations by internal and external speakers were held on different locations throughout the week and people on other locations joined remotely via Lync. Approximately 250 people listened to each presentation.

From the Oslo office, design anthropologist Anna Kirah  from Making Waves kicked-off the week with sharing lessons and tips regarding user studies. From there I elaborated more on how to perform user observations and user tests.

Our Växjö office offered two inspiring presentations, first Visma’s UX architect Henrik Johansson shared his best tips and tricks for low-fidelity prototyping, next up was UX designer Martin Christensen  from Crisp that gave an appreciated presentation about agile UX.

UX designer Martin Christensen from Crisp talking about agile UX.

UX designer Martin Christensen from Crisp talking about agile UX.


Other subjects covered from offices in Lappeenranta, Timisoara and Oslo were Responsive design, Visma’s UX portal, guidelines and libraries, A/B testing, and how to increase value by developing less features.

Learning by doing

appDuring the week all team members worked together and focused on usability tasks. For instance some teams visited a couple of  users and performed user observations and interviews to get a better understanding of the user’s work environment and the problems they encounter when working in Visma’s applications.

Other teams analysed support statistics to identify problem areas. User surveys were also conducted to get feedback on for example identified problem areas in the applications or feedback on the latest released functionality.


All the presentations and activities were documented and daily reports were given by each location through a blog to share the experiences and findings throughout the week.

On the evening of the 13th of November we celebrated World Usability Day with beer and pizza in the evening on all locations.

Visma’s Usability week was a success according to the participants and we are therefore hoping to be able to make this a yearly recurring event!