Visma UX Marathon 2016 and the power of collaboration.

As the weather gets colder and more hostile Visma UX strives to stay warm and welcoming. One of the initiatives to do this and to cultivate User Experience within the whole organization is the Visma UX Marathon, an annual event for Visma UX practitioners.


This year’s marathon took place in Växjö and spanned over three full days of Lean UX and user centered design. 25 brave participants from different parts of Visma attended this year’s event which focused on the journey our customers experience with our eAccounting product line, with the goal of providing real and tangible value to the service.

When working with an entire customer journey it is important to involve all relevant disciplines to gather insights early from different points of view. That’s why recent iterations of the event has aimed at including a diverse set of participants. In addition to UX professionals, this year’s marathon also included Product Owners, Business Analysts and Technical Writers, as well as representatives from the Support, Marketing and Product Management fields.

Knowledge sharing session during the Visma UX Marathon 2016

Over the course of the event several show and tell sessions take place, where all the teams gather to demonstrate their findings and share insights with the other teams as well as stakeholders of the product in focus.

Collaboration between this wide spread of competencies in the teams is one of the core principles of Lean UX. By combining the shared knowledge within the team with proper user research, the team efficiency will be high enough to carry out a full user centered design process in only three days.

By opening up the field we also put everyone on the same level, no single discipline is in charge and decides what the others do.

Besides the apparent benefits of  team members working together toward a common goal – that we manage to create better products and services – it also serves another very important purpose. By collaborating with other disciplines we open up the field of UX to people who have not been exposed to it before. By teaching them our tools and methods they can also create better products, even if they don’t have a dedicated UX resource in their real project.