Print ads

Printed ads can take almost any thinkable form, size or shape, and the general visual identity guidelines also apply on ads. Much like responsive web pages, one should also approach ads in the same fashion, given that small formats can not possibly fit all brand elements. Font, colour and logo are still essential components to any form of ad. If space allow it, also include the design element. For printed ads pay extra attention to resolution on images and the reduced colour range.