The customer journey is never stronger than its weakest link. The touchpoints where we interact with our customers are the opportunities we have to not only solve their needs but also frame it in a desirable experience.
Today and in the future we know that our customers first encounter with us will be mobile. Already here we establish the main pillars of our brand. The logo. The font. The color. With focus on product.
Reaching from mobile, webpages, products, email and communities, consistency and a rich visual experience is what drives our effort to create a cohesive customer journey.
Scroll trough this landingpage example (to the right) and see all the common denominators come together in one touchpoint.