Visma Cloud icons has been developed to cater for navigation purposes in online solutions as Visma.net, Visma Online or similar portal pages. It serves the same purpose as regular desktop icons, but has been adapted to a web context. Cloud icons should be using:
- Literal forms (main goal is to create a visual cue NOT to explain the product functionality)
- Visual simplicity to cater for adaptation to mobile app icons
- Be well differentiated by using a diverse range of color to facilitate easy navigation and findability. Hence, all icons should not be blue. Or green. It should be a mix.
- The affordance of product iconology. “It should look like an application icon”.
- Semi-physicality with an inspiration from material design