Video will adapt to the same guidelines as other creative work, and you will find the details under “Visual identity” in the menu on the left.
Clear, light pictures with a minimum of disturbing elements. Sharp, and in focus. A short, uplifting and selling story with a good tone of voice, without divertions. Graphics in accordance to the Visma Brandbook.
Sound is as important as the pictures in i a video. Some will say even more. The sound we use should be clear and loud with as little background noise as possible. Voices should sound natural. The music we use should be in line with our auditory identity.
Please read more about sound in Visma under auditory identity.
Video EditingWe use a quite normal «corporate» cut in Visma with a minimal use of transitions. You may use a start poster to tell the audience what the video is about, and a ending with a CTA.
LightingWe use an even light throughout the frame. A face should be evenly lit from both the left and right side. Avoid a dark background.
Are you working with video in Visma?
Stay updated and get inspired
In this video we explain the usage of the most common graphical elements.
The recommended format
Aspect: 16:9. For Facebook you may experiment with 4:3.
Size: HD 1280x720p or higher.
Bitrate: 6 Mbps or higher.
Use a video publishing platform.