Visma brand hierarchy
Visma is a fast-growing enterprise consisting of multiple companies.
To maintain a cohesive brand experience we are working with a brand hierarchy consisting of 4 levels and the supporting guidelines for each.
This is to ensure the smooth running of our organisation while allowing us to target the needs of specific customers. It maintains the balance between our main brands and sub brands, ensures clarity and synergy between brands, products and services, and allows flexibility for new products and services.
This will help maximise visibility in competitive marketplace and protects or builds brand equity.
So understanding the guidelines assist us in, within the framework, targeting our companies identity, story and communication so that it is relevant and optimised for any specific market.
The 4 levels in the hierarchy:
Below you find a more in-depth explanation.