Information on the front pages should always:
Have a clear benefit for a potential or existing customer
Relate to Vismas USPs and values: Automation, Integration, Adding value, Competence, Responsibility, Efficiency, Reliability and Innovation
Include a Call-to-action
When deciding what content to put on the front page, give priority to good, fresh content that have the highest business value for Visma. If web editors are unable to agree on business value, division management should be involved. There should be no quota-system based business units or products.
The mobile experience is increasingly important. Always test new content on the front page on mobile after publication.