In order to empower the design language we need a design system. And this system should also cater for the reality of Visma, and that is that we have a heavily diverse business. So, together with creating a cohesive and consistent brand we need to have a system that caters for flexibility and smart productification. If we succeed with establishing a flexible yet cohesive design system it will unlock a lot of power when it comes to both branding of Visma but also diversification and productification of our services.
Framework and content
Our design system focuses on two main levels - the framework level and the content/functional level. This is applicable on all touch points throughout the customer journey. The framework components (common denominators) should be followed strictly, because they create the commonality in everything we do. It binds our efforts together and create a cohesive face and voice throughout the customer journey. The content/functional level focuses on the need for differentiation. Depending on the product/service, the target group and the context we need to adapt and shape our marketing, products and other conversations so that it actually serves a need and purpose to that particular target group.