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The Brand book is divided in three section. All your necessary background theory can be found in the Brand section. Visual Identity covers every ingredient that makes out the Visma expression, and Channels explain how the end result should appear in all marketing channels.


Brand

Brand Architecture
Brand Strategy
Nordic Cool

Visual Identity

Logo
Colours
Design Element
Fonts
Imagery
Text


Channels

Public website
Social Media
Print
Ads/Campaign
Google Apps
Email
Video
Community

Most topics in this guide has an introduction. The introduction covers the basics in regards to design principles and rules concerning the specific area. In most cases examples of best practice are also provided. Related files (templates or other source files) should present itself at your convenience, if by any chance it does not; please check out the “Resource” tab at the top right corner. If even that should present itself as a problem do not hesitate to seek help in the “Help” section of the left menu.

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