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- Nordic Cool 4
Introduction
Brand
Visual identity
Audio identity
Channels
HelpNordic Cool 4
The latest version of Nordic Cool offers a lot of new possibilities when it comes to flexibility within the Visma master brand. You can see some of the changes we did with Visma eAccountings product identity bellow. Note that these are not final and still work in progress.
Webdesign
Visma is still Visma. We did not want to change everything. Still, there are some notable changes with the Nordic Cool 4 websites. The top menus are for instance turning blue. This change ensures that our primary blue colour always is present in any design. It also creates a stronger consistency with our blue top meny in our products and in our community site.
We are also going full width. Basically, this looks more contemporary and the additional white space gained make our webpages feel more airy and balanced.
Click on the images to see full scale versions.
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Newsletter
Our newsletters should mimic the look and feel of our webpages. More whitespace, better groupings and more imaginative design. Strengthening the all important cohesiveness in the customer journey. We also removed some of the fields/sections that we found unnecessary in order to clean up design and let the content do the talking.
Click on the images to see full scale versions.
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Login screen
Nordic Cool 4 will also be applied to our login screen. To maintain the cohesive customer journey we are also introducing the product icon in this touch point.
Click on the images to see full scale versions.
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Social media
In order for the product icon to play the leading role in establishing a product identity we decided to change from Visma logo to product icons in our social media as well. This completes the customer journey for each product from start to finish.
Click on the images to see full scale versions.
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