Webdesign
Visma is still Visma. We did not want to change everything. Still, there are some notable changes with the Nordic Cool 4 websites. The top menus are for instance turning blue. This change ensures that our primary blue colour always is present in any design. It also creates a stronger consistency with our blue top menu in our products and in our community site.
We are also going full width. Basically, this looks more contemporary and the additional white space gained makes our webpages feel more airy and balanced.
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Newsletter
Our newsletters should mimic the look and feel of our webpages; more whitespace, better groupings more imaginative design, and strengthening the all important cohesiveness in the customer journey. We also removed some of the fields/sections that we found unnecessary in order to clean up design and let the content do the talking.
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Login screen
Nordic Cool 4 will also be applied to our login screen. To maintain the cohesive customer journey we are also introducing the product icon in this touch point.
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Social media
In order for the product icon to play the leading role in establishing a product identity, we decided to change from Visma logo to product icons in our social media as well. This completes the customer journey for each product from start to finish. The product icon will be used together with the Visma logo.
Click on the images to see full scale versions.