Colours

Colour is the most powerful and important element when it comes to creating design. It attracts the eye and enables us to create focal points in our compositions. It has the ability to communicate a brand's personality in an instant, without writing a single word. Only by staying true to our colour palette, and with consistent usage, will we achieve a brand with strong awareness and recognisability.

Blue

Green

Neutrals

In addition to our primary palette, white is a colour of major importance to our visual identity. White space, or negative space, is just as important as positive space. Neutrals can be used to create tension, interest and contrast. It is also soothing to look at.

Visma Red

The red colour presented in the logomark is part of the visual heritage and is still a colour associated with Visma. The red colour may be used on branded physical objects, together with our neutrals.

Content colour

Visma is a masterbrand acting in a complex reality where flexibility is very much needed for the products to differentiate themselves and communicate to their target groups. This is where content colour is an important and powerful component.

By following the content colour guidelines, products are allowed to create their own colour identity within the Visma masterbrand. In that way, this colour palette is added on to the primary colour palette.

Purple

Orange

Red

Green

Primary blue and one

The primary Visma blue will always be a part of a colour palette. This ensures that the product identity always has connection to the Visma masterbrand. Together with the primary Visma blue each product gets to have one additional content colour. This additional colour is based on colours from their product icon. Products or services that do not have product icons are free to choose the content colour that resonates best with the identity of the particular service you are promoting.

Creating a product colour palette

Product icons sets the stage and plays the leading role in each product identity. It is meant to contribute with the differentiation within the Visma masterbrand. Each product icon has its own colour scheme, and by choosing one of these colours and combining it with the primary blue, you will have your product colour palette. See examples of the process bellow. Any questions regarding content colour can be posted here. 

Guidelines for content colours

• Stick to one content colour. Do not alter between different content colours.

• Do not mix content colours.

• The chosen content colour needs to be present in the products product icon (if there is a product icon).

• The visual balance between the content colour and primary blue is flexible.

• Content colour is only to be used on illustrations and pictograms.

Examples

This is how you can use your content colour palette.
Remember that you can only use content colour on illustrations and pictograms.