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Introduction
Brand
Visual identity
Audio identity
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HelpColours
Colour attracts the eye and able us to create focus points in our marketing communication. In order to communicate to a vast number of target groups, across all media platforms, we use colours that are confident, distinct, modern and vibrant.
Our colours have been chosen to cover most of the emotive qualities commonly linked to our business areas. For example, blue signals trust and honesty, while purple promotes creativity and passion.
Visma Palettes
The Visma colours consist of three different palettes. It´s important to note that you can only use one of these palettes when designing. They are not to be mixed. By using only one palette at the time we create a strong and cohesive visual identity that sets us apart.
Blue palette
Financial, Integrity and Trust
Green palette
Ambition, Nature and Growth
Purple palette
Innovation, Passion and Success
Primary blue
PANTONE 3005 C
C:84 M:51 Y:0 K:0
R:0 G:122 B:202
WEB: #007ACA
Light blue
PANTONE 291 C
C:43 M:9 Y:0 K:0
R:185 G:220 B:255
WEB: #B9DCFF
Medium blue
[NO PRINT]
R:98 G:165 B:242
WEB: #62A5F2
Dark blue
PANTONE 7693 C
C:92 M:69 Y:20 K:5
R:39 G:88 B:141
WEB: #27588D
Primary green
PANTONE 363 C
C:75 M:25 Y:100 K:10
R:77 G:132 B:0
WEB: #4D8400
Light green
PANTONE 365 C
C:31 M:0 Y:58 K:0
R:192 G:230 B:131
WEB: #C0E683
Medium green
[NO PRINT]
R:138 G:201 B:38
WEB: #8AC926
Dark green
PANTONE 7483 C
C:79 M:36 Y:100 K:28
R:45 B:102 B:11
WEB: #2D660B
Primary purple
PANTONE 265 C
C:54 M:69 Y:0 K:0
R:145 G:90 B:213
WEB: #915AD5
Light purple
PANTONE 2567 C
C:19 M:37 Y:0 K:0
R:227 G:197 B:255
WEB: #E3C5FF
Medium purple
[NO PRINT]
R:178 G:141 B:237
WEB: #B28DED
Dark purple
PANTONE 7678 C
C:70 M:84 Y:11 K:1
R:115 G:64 B:143
WEB: #73408F
Neutrals
In addition to our palettes, white is a colour of major importance to our profile. White space, or negative space, is just as important as positive space. It can be used to create tension, interest and contrast. It is also soothing to look at.
White
C:0 M:0 Y:0 K:0
R:255 G:255 B:255
WEB: #FFFFFF
Grey
C:4 M:3 Y:3 K:3
R:240 G:240 B:240
WEB: #F0F0F0
Dark grey
C:58 M:49 Y:49 K:16
R:109 G:109 B:109
WEB: #6D6D6D
Black
CMYK: 100
R:34 G:34 B:34
WEB: #222222
Visma Red
The red colour present in the logomark is a part of the visual heritage and is still a colour associated with Visma. The red colour is to be used on branded physical objects, together with our neutrals.
How to use colour
- Only use one palette when creating a design. Do not combine them.
- Always use colour with 100% opacity. This ensures that our colours always look and feel the same.
- The medium colours should only be used when making illustrations. Do not use medium colours in combination with text. This will lead to accessibility failure.
- The primary colours in each palette are WCAG AA accessible when used with white or black text.
- The light and dark colours of each palette could be combined and still be within the right contrast of accessibility.
See good and bad examples of colour usage before using our palettes.
Good examples
This is a good example of combining a primary colour with white or black text. This ensures good readability.
This is a good example of using a primary colour in heading to draw attention and create a good hierarchy.
This is a good example on how to combine the light and dark colours in the purple palette.
This is a good example of using a black heading when combined with a CTA. This increases the impact of the button.
Bad examples
This is a bad example of contrast. Do not combine the two ligthest colours in one palette.
This is a poor example of using the red colour. It is only to be used on branded physical objects.
This is a horrid example of colour usage. Do not combine colours from different palettes. 
This is an awful example of colour choice. We dont use the colour orange anymore because of accessibility issues.
This is no longer our primary blue colour. Do not reduce the opacity of the Visma colours.