Add some flavour with Visma colour

Visma colour spectrum is inspired by the dynamic movement and versatility of the world we are a part of and the technology we are developing for it. With color we are shaping the perception both of our selves and the technology around us.

Colour is the most powerful and important element when it comes to creating design. It attracts the eye and enables us to create focal points in our compositions. It has the ability to communicate a brand’s personality in an instant, without writing a single word. By staying true to our colour palette, and with consistent usage, we will achieve a brand with strong awareness and recognisability.

 

Look at how our colors can take different shapes!

Text colours for online text

Signal WCAG text colours for use on digital platforms. (Searchable copy)

 

HEX

Online text signal red

#F01245

Online text signal green

#0FAB4D

Online text signal blue

#007ACA

Digital Black

#191919

White

#FFFFFF

Dark Blue

#003253

Text colours for print and moving image

Use in text that is none searchable copy. F.ex billboards, banner ads, moving images as these colours are none WCAG compliant

 

CMYK

Offline text signal red

0, 100, 70, 0

Offline text signal green

61, 0, 70, 0

Offline text signal blue

67, 19, 0, 0

Digital Black

0, 0, 0, 100

White

0, 0, 0, 0

Dark Blue

100, 40, 0, 67

Foundation Colours

Calm palette for shapes and moving images

 

HEX

#007ACA

#003253

#391463

#005254

#79B2B6

#B2DBD9

#E70641

#AA0960

#E88B8F

#E8BDB7

#E3C961

Signal Colours for Graphics

Signal palette for shapes and moving images

 

HEX

#F01245

#F75447

#FA54DB

#007ACA

#099DE3

#02D1E4

#0FAB4D

#1AE533

#E8FC25

Digital Black

Black is straightforward. So let us be straightforward when we use it. So in print we dont need to be subtle and go for black at 100% K. In digital, solid black is too strong on screen so we use a slightly softened tone: digital Black (#191919)

 

HEX

#191919

Not Just White

White is something we have to include in our range, both on screen and in print. It is essential to create designs and layouts that are clean, spacious and easy to understand. Utilizing white enables us to do that efficiently.

 

HEX

#FFFFFF