Add some flavour
with Visma colour

Visma colour spectrum is inspired by the dynamic movement and versatility of the world we are a part of and the technology we are developing for it. With colour we are shaping the perception both of our selves and the technology around us.

Colour is the most powerful and important element when it comes to creating design. It attracts the eye and enables us to create focal points in our compositions. It has the ability to communicate a brand’s personality in an instant, without writing a single word. By staying true to our colour palette, and with consistent usage, we will achieve a brand with strong awareness and recognisability

 

Visma Core Colours

The Visma Core Colours consist of six different colours, all of which are part of an extended palette divided into two categories: Foundations Colours and Signal Colours. Use the colours as a starting point when combining your particular palette that fit your needs. Remember to consider accessibility when you implement colours. For example, when you add colour to text, there must be enough contrast with the background.

In one of our Deep-dive sessions we showcase examples of how to implement the colours. Watch the Deep-dive: V.U.D colour universe

 

 

#003253
CMYK C100 M45 Y0 K62

#005254
CMYK C91 M27 Y51 K47

#93002c
CMYK C20 M100 Y91 K11

#02d1e4
CMYK C59 M0Y22 K0

#1ae533

#fa54db

Note that the colours shown on this page are only screen representations and that the perception will differ between screen and print. Confer with your printer contact person for more information.

Visma Foundation Colours

#93002c
CMYK C20 M100 Y91 K11

#e88b8f
CMYK C0 M56 Y25 K0

#4d7b93
CMYK C82 M25 Y25 K18

#003253
CMYK C100 M45 Y0 K62

#005254
CMYK C100 M22 Y50 K46

#79b2b6
CMYK C68 M5 Y31 K1

#391463
CMYK C94 M100 Y23 K9

#b5762b
CMYK C15 M63 Y96 K4

#9c803d
CMYK C23 M45 Y85 K19

Note that the colours shown on this page are only screen representations and that the perception will differ between screen and print. Confer with your printer contact person for more information.

Signal Colours for Graphics

 

#F01245
CMYK C0 M88 Y82 K0

#F75447
CMYK C0 M83 Y80 K0

#FA54DB

#007ACA
CMYK C100 M34 Y0 K0

#099DE3
CMYK C100 M8 Y3 K1

#02D1E4

#0FAB4D
CMYK C94 M100 Y23 K9

#1AE533

#E8FC25
CMYK C0 M13 Y98 K0

Note that the colours shown on this page are only screen representations and that the perception will differ between screen and print. Confer with your printer contact person for more information.

Black

Black is the first-hand choice when it comes to typography. Use 100 percent black in print, however in digital, Solid Black is too strong on screens so we use a slightly softened tone: Digital Black (#191919)

#191919

White

We have to include white in our range, both on screens and in print. It is essential to create designs and layouts that are clean, spacious and easy to understand. Utilizing white enables us to do that efficiently.

#FFFFFF

Neutral shades

Use neutral shades of grey on background elements, frames, ”in-active” states and other graphics that you do not want to stand out so that the core colour palette of your choice have the effect you want it to have.

#DCDCDC