Colour attracts the eye and able us to create focus points in our marketing communication. In order to communicate to a vast number of target groups, across all media platforms, we use colours that are confident, distinct, modern and vibrant.
Visma BlueVisma GreenVisma Purple
Our colours have been chosen to cover most of the emotive qualities commonly linked to our business areas. For example, blue signals trust and honesty, while purple promotes creativity and passion.
The Visma colours consist of three different palettes. It´s important to note that you can only use one of these palettes when designing. They are not to be mixed. By using only one palette at the time we create a strong and cohesive visual identity that sets us apart.
In addition to our palettes, white is a colour of major importance to our profile. White space, or negative space, is just as important as positive space. It can be used to create tension, interest and contrast. It is also soothing to look at.
The red colour present in the logomark is a part of the visual heritage and is still a colour associated with Visma. The red colour is to be used on branded physical objects, together with our neutrals.