Our colours have been chosen to cover most of the emotive qualities commonly linked to our business areas. For example, blue signals trust and honesty, while purple promotes creativity and passion.
The Visma colours consist of three different palettes. It's important to note that you can only use one of these palettes when designing. They are not to be mixed. By using only one palette at the time we create a strong and cohesive visual identity that sets us apart.
Financial, Integrity and Trust
Ambition, Nature and Growth
Innovation, Passion and Success
PANTONE 3005 C
C:84 M:51 Y:0 K:0
R:0 G:122 B:202
PANTONE 291 C
C:43 M:9 Y:0 K:0
R:185 G:220 B:255
R:98 G:165 B:242
PANTONE 7693 C
C:92 M:69 Y:20 K:5
R:39 G:88 B:141
PANTONE 363 C
C:75 M:25 Y:100 K:10
R:77 G:132 B:0
PANTONE 365 C
C:31 M:0 Y:58 K:0
R:192 G:230 B:131
R:138 G:201 B:38
PANTONE 7483 C
C:79 M:36 Y:100 K:28
R:45 B:102 B:11
PANTONE 265 C
C:54 M:69 Y:0 K:0
R:145 G:90 B:213
PANTONE 2567 C
C:19 M:37 Y:0 K:0
R:227 G:197 B:255
R:178 G:141 B:237
PANTONE 7678 C
C:70 M:84 Y:11 K:1
R:115 G:64 B:143
In addition to our palettes, white is a colour of major importance to our profile. White space, or negative space, is just as important as positive space. It can be used to create tension, interest and contrast. It is also soothing to look at.
C:0 M:0 Y:0 K:0
R:255 G:255 B:255
C:4 M:3 Y:3 K:3
R:240 G:240 B:240
C:58 M:49 Y:49 K:16
R:109 G:109 B:109
R:34 G:34 B:34
The red colour present in the logomark is a part of the visual heritage and is still a colour associated with Visma. The red colour is to be used on branded physical objects, together with our neutrals.
How to use colour
- Only use one palette when creating a design. Do not combine them.
- Always use colour with 100% opacity. This ensures that our colours always look and feel the same.
- Ensure that your text is accessible and within the minimum contrast ratio of 4.5:1 (WCAG Level AA).
- Primary colours in each palette are accessible (WCAG level AA) when used with white or black text.
- The light and dark colours in each palette are accessible (WCAG level AA) when combined.
- On large-scale text (at least 24 pixels or 19 px bold text) the light and primary colour could be combined and still be within the minimum contrast requirement of large text (3:1 ratio).
- The medium colours should only be used when making illustrations. Do not use the medium colours in combination with text. This will lead to accessibility failure.
- See good and bad examples of colour usage before using our palettes.
Read this article in Unity if you want to know more about our colours and usage.
This is a good example of combining a primary colour with white or black text. This ensures good readability.
This is a good example on how to combine the light and dark colours in the purple palette.
This is a good example of using a black heading when combined with a CTA. This increases the impact of the button.
This is a bad example of contrast. Do not combine the two lightest colours in one palette.
This is a poor example of using the red colour. It is only to be used on branded physical objects.
This is an awful example of colour choice. We don't use the colour orange anymore because of accessibility issues.