The diagonal line is taken from the letters V & A from the Visma logotype. The shape promotes a sense of direction, movement and intention. This intention can also prove itself as a tool when composing almost any Visma design online or for printed material. As a design driver the element can either help the whole composition of a layout or work entirely on its own as a point of interest or attention area.
Some new benefits and opportunities comes with this shape. Where we earlier used a “colour container”, we now encourage designs with a diagonal separator instead, making more space for our font to flourish.
While using this shape together with colour we enable content to gain even more impact. Allowing only full colour (no opacity) as background for the text, we also ensure great readability.