Fonts are the shapes that carry the very essence of our communication. The aesthetics and properties of the font says a lot about a company. As a basic ingredient of a complete visual identity, it’s role is critical. Aligned with company values its expression also tells the story of efficiency and market position. The selection of Visma fonts needs extra care and love in the form of plenty of space and room to breathe.

The main font policy for Visma is to use Beau Sans wherever it is technically possible. If that is not possible, like in many online services (like Google) Source Sans Pro is the next best thing. If you do not have Beau Sans or Source Sans as an option, use Arial.

PF Beau Sans Pro

PF Beau Sans Pro is to be used in in the following marketing material: Ads, All webpages that support it, PDFs, Login/Splashcreens and other websecure formats. Product gui are considered a new/ different environment and are therefore not included in the fonts reach.

Beau Sans Pro is a modern sans serif font family. It covers a broad range of languages by incorporating 3 major scripts i.e Latin, Greek and cyrillic in one font. Modified for Visma. The shapes of the fontface express professionalism, efficiency and innovation.


Google font: Source Sans Pro

Source® Sans Pro, is a supporting font in the Visma visual identity. It is to be used where PF Beau Sans Pro is not an option. For instance in Google Apps like Google Slide and Google Docs. 

Source® Sans Pro, Adobe's first open source typeface family, was designed by Paul D. Hunt. It is a sans serif typeface intended to work well in user interfaces. It is available in six weights (Regular, ExtraLight, Light, Semibold, Bold, Black) in upright and italic styles. The typeface has wide language support for Latin script, including Western and Eastern European languages.

Other: Arial & Universe

In some cases where we cannot use either Beau Sans or Source Sans, we need to use standard fonts. Our fallback standard font is Arial. Universe is a legacy font of Visma, and is still being used in some material containing a large quantity of numbers, like in the Annual report.