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Mobile App Icons - Naming

Naming convention & App Store principles

Publishing on Google play & App Store

  • All apps under one identity - Visma
  • Standardise the content and how it is displayed


Simple naming of all applications:

  • Since we use the Visma logo on the app icon itself we don’t use the Visma name underneath the icon
  • We should simply use the app name
  • Visma Mobile Manager = Manager
  • Visma Attach = Attach
  • Too long app names will be truncated on device

Naming examples

In Google Play, App Store and Market place      On device
Visma Mobile Manager Manager
Visma Mobile Employee Employee
Visma Attach Attach