Our product icon principles
The main purpose of the product icon is to be the unique visual cue for any given product. We have it to guide and inform customers in any given touch point what product they are interacting with or choosing between and where the product comes from.
Product icons should be purpose, context and design-constraint driven. It means that each touch-point have different constraints and possibilities - so how to best use the product icon together with the Visma logo depends on what the purpose is with the design artifact, what specific context is it being used in and does the design artifact pose any constraints, due to size for example?
Below is a set of examples where we exemplify best practices in different touch-points and contexts. If you have any questions or situations not covered here send us a note.