Our products and services are the heroes of Visma. And each product and service from Visma deserves the best possible icon to both give a hint of what to expect from the service, but also to be a visual representation that collects all the ambitions, engagement and hard work put into each product.
The product icon serves as the main visualcue and identityelement for each individual product, as a subset of the Visma master brand. It consists of a unique set of functionalitiesandfeatures and coexists with the Visma logo in a smart and confident way.
We use the product icon to teach our customers that they are not only customers of Visma but also using a particular product from Visma. That gives benefits in a support situation but also for cross-selling and other valuable purposes.
The product icons are also there for usabilitypurposes. To help people and customers to find a particular product amongst others.
The product icons are here to guide and engage.
Our product icons are being created with the following aesthetical and functional principles:
The product icon establish the product identity and guides the customer throughout the customer journey.
Here you can see how our design language - Nordic Cool 4 - resonates throughout the customer journey but also how the product icon has the role of guiding and teaching the customer that they have a relationship with both a product and a company. In this example you see how Visma eAccounting product identity turns out similarly throughout the customer journey. And the product icon plays a central part of this. Click on the image and follow the link to our UX-portal to view the journey in greater detail.