Consistent use of our brand typefaces reinforces Visma’s brand identity. Typography touches upon the very essence of our brand and communication when it comes to connecting the conveyed message with our visual identity. It is the second most important design element next to the Visma logotype.
Strive for presenting design and content as clearly and efficient as possible when working with typography. This will ensure good readability and minimizing user’s cognitive load. In this chapter you will find the tools and examples to succeed using typography to its greatest potential.
Throughout our customer journey we are using two brand typefaces. Ubuntu, mostly for headings, and Open Sans, for paragraph text. Each has its purpose for establishing our brand identity within our prints, banners, ads, web pages and products, and also provides ample opportunities when working with text.