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Visual Identity
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VISMA BRAND

Core
Logo
Colours
Brand Element
Typography

Expression
Introduction
Product icon story
Product icon principles
Photo
Video
Pictograms
Illustrations

Text
Voice and Tone
Naming strategies
Amounts and currencies

Public website
Introduction
Frontpage
Product page
Section page

Print
Introduction
Paper
Letters & Envelopes
Business cards
Banner up
Brochure
Product Sheet
Reference sheet
Signage
ID card
T-shirt

Digital assets
Banner Ads
Printed Ads
Social Media
Presentations - Google Slides
Email Signature

Home for all marketing resources at Visma

Welcome to the Visma Design Book.
This site is dedicated to support your marking efforts at Visma. Here you will find all the building blocks and the connected guidelines used to establish the Visma Universe. Enjoy!

Visual Identity

Here you will find guides on how to apply and use the Visma brand assets.

Channels

Guidelines, template and white papers for print and digital compositions.

Assistance

Let us help with your creative challenge. Support and advice for creative initiatives and marketing efforts.

Resources

The home for all Visma marketing assets.

VISMA Brand

Interested in learning more about the Visma brand

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Everything UX at Visma

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