“This time we need to make it right from the very start!”. A well known sentence for most of us, either you are a CEO, CMO, CFO or a terrified rookie.
For businesses to successfully innovate based on UX design research, it has to be part of their business strategy. UX design research offers novel advantages for business owners to sustain the virtue of their product or service and identify market opportunities for business growth and innovation.
The Petroleum Safety Authority Norway wanted to invest in a new data platform, to make data from their IT-systems available for analytics. Their goal was to work more efficiently, with increased access to information and with better grounds for decision making. Having acquired new software and with several integrations to develop, they sought out Terje Knappen from Visma as a strategic sparring partner.