Business insights and opportunities through UX research
Today, project leaders working with digital transformations face numerous challenges to attain or keep competitive advantages and keep up with rapid, marked, and technological developments. UX research is about finding insights and opportunities to guide successful digital transformations while navigating complex domain contexts that often require a social, cultural, legal, or organizational change to have relevance and create impact.
UX design research offers novel advantages for business owners to sustain the virtue of their product or service and identify market opportunities for business growth and innovation. Therefore valuable insights from UX research can be combined with business model innovation. Specific business goals can be placed at the core of a UX research process, as illustrated by the UX research work done with AV1. Thus, ensuring the re-scoping and development of technology transformations align with the mentioned business goals. An important step to make UX design research a business strategy is selecting the proper design methodology to optimize how the project is led to facilitate progress from day one until attaining desired project outcomes. Furthermore, UX research offers advantages for businesses by using context-specific methods supported by continuous UX research to re-scope, validate, and iterate to achieve successful digital transformations.