Video and picture credit - No Isolation

How a business strategy based on UX design research gives you a competitive advantage

For businesses to successfully innovate based on UX design research, it has to be part of their business strategy. UX design research offers novel advantages for business owners to sustain the virtue of their product or service and identify market opportunities for business growth and innovation. No Isolations telepresence robot, AV1, was a first step towards their mission statement of ending all involuntary loneliness and social isolation worldwide. UX design research was essential in developing AV1.