The consumer in focus
Today’s consumers place higher demands for information, self-service and availability than before, which places new demands on retailers. As the availability to consumers increases, so does the competition in the retail sector. This imposes many new requirements for retailers, where IT-support is one of them.
Achieving profitability in a business is not just about increasing sales, but also about efficient operation of the stores with huge financial control. Clever use of appropriate technology and system is an important competitive advantage. Modern technology enhances shopping experience, service, sales and efficiency in store.