We believe we empower people greatly through technology. But how technology empowers people depends on how it is being applied. This is where design comes in.
The goal of service design is to improve the interaction between a provider and its users. We went to the “From Business to Buttons” Conference in Stockholm to find out the latest ways to make this happen.
When your goal is to build and cultivate a customer-centric product organisation, there are a ton of knowledge and best practices you pick up along the way.
Meeting customers’ needs requires that we understand end users—really understand them. So we created the UX Value Loop, a framework for user-centered product development.
Customer Experience is both a business model and scientific framework, going beyond the product to identify what drives value for customers across their journey.
How did one of our products go from below-average customer satisfaction to receiving an international award in 2020 for customer excellence? The answer: Coffee Clubs. (And a lot more.)