John Reynders

Area Director, Benelux

As Area Director for Benelux, John leads Visma’s growth in the strategic and rapidly expanding markets of the Netherlands, Belgium and Luxembourg. His role as Director is to build the most complete portfolio of cloud solutions in FMS, HRM and eGovernment for companies and organisations of all sizes.

John joined Visma in 2019 to lead the incredible growth journey that started with 1 company in 2018 in the Netherlands, to what is now the #1 cloud business software business consisting of 45+ companies with over half a billion EUR in turnover.

His mission is to make the impossible possible by enabling people, teams, organisations and society to realise their full potential. He is characterised by bringing his passion to work as an energetic entrepreneur coming from a family of entrepreneurs, curious geek starting his career as hardcore developer and passionate people grower. 

He previously worked at Microsoft for 14 years, holding several senior management positions such as COO, CMO, Business Group Director both in the Netherlands and internationally.

Short facts:

Born in 1976 in Knokke-Heist, Belgium, John holds a degree in Geophysics from the University of Utrecht.

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