John Reynders, Area Director in Benelux

John Reynders

Area Director, Benelux

As Area Director for Benelux, John leads Visma’s growth in the strategic and rapidly expanding markets of the Netherlands, Belgium and Luxembourg. His role as Director is to build the most complete portfolio of cloud solutions in FMS, HRM and eGovernment for companies and organisations of all sizes. John joined Visma in 2019 as country director for the Netherlands.

His mission is to make the impossible possible by enabling people, teams, organisations and society to realise their full potential. He is characterised by bringing his passion to work as an energetic entrepreneur, curious geek and passionate people grower.

He previously worked for Microsoft for 14 years, holding several management positions such as COO, CMO and Director of Enterprise Services for Microsoft Netherlands. During the last years he held international positions leading the Microsoft Business Solutions division across 14 countries in Western Europe.

Born in 1976 in Knokke-Heist, Belgium, John holds a degree in Geophysics from the University of Utrecht.