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Visma strengthens portfolio for SMEs in the Netherlands with acquisition of Brincr

Mergers & Acquisitions
The core leadership group of Brincr standing in a warehouse.

Visma acquires Brincr, a specialist in online wholesale software in the Netherlands. With this strategic acquisition, Visma is further expanding its portfolio for Dutch SMEs.

Brincr was founded in 2017 and offers wholesale software with modules for order processing, stock management, customer management, purchasing, CRM, and invoicing.

Dave Wiegerink, Director of Brincr: “We are happy to be part of the Visma family now. This connection allows Brincr to grow faster in both the number of licenses and functionality. The brand awareness, network, and experience of Visma offer many opportunities to realise our ambitions. The acquisition underlines our strong proposition in the field of online wholesale software and the opportunities that the market for online software offers in this segment.”

Richard Scheper, Managing Director of Visma Software BV, is delighted with the addition of Brincr to Visma’s portfolio: “A complete cloud solution for wholesalers with up to 10 employees is a great addition to our offering for SMEs. Thanks to various modules and many options in terms of design, Brincr can be used in (almost) every wholesale sector, from fresh food to clothing wholesalers. And with the integrated B2B webshop, we can offer wholesalers a nice total solution in the cloud. We are also in line with Brincr in terms of culture, so I look forward to the intensive collaboration.”

John Reynders, Area Director, Visma Benelux: “Visma has been a specialist in software for SMEs for many years, with an emphasis on the financial and HR component. In addition to specific solutions for accountancy and project-driven organisations, Visma also has a diverse range for wholesalers. With the addition of Brincr to the portfolio of Visma Software BV, this range is further expanded and Visma Software can offer wholesalers of all sizes in every sector a suitable solution. For example, we have taken the next step in offering an extensive cloud ecosystem in the Benelux.”

Brincr becomes part of Visma Software to optimally combine forces in the field of professional technology and software development. There are no personnel changes involved in this acquisition.

If you have any questions, please contact Anita Loman, PR & Communication Manager of Visma Software BV at

About Brincr
Brincr offers online software for wholesale and eCommerce companies. As a trading company, you strive to ensure that all parts of the business process run smoothly. You want to work efficiently and effectively. Make integrations with your webshop accounting package and parcel service. Brincr is your automated support and resource when it comes to process optimization.

About Visma Software BV
Visma Software BV is a subsidiary of the Norwegian Visma AS, the market leader in Scandinavia.

More than 40 000 organisations in the SME, corporate and semi-public sector already work with our software. Our portfolio includes AccountView, ERP, Visma eAccounting, Visma Project Management, Visma Teleboek keeping, Mamut One, and Davilex.

About Visma
Visma offers software and services that simplify and digitise the most important business processes in the private and public sectors. The Visma Group is active throughout the Scandinavian region, along with the Benelux, Central, and Eastern Europe. With more than 12 000 employees, more than 1 100 000 customer contracts, and net sales of more than € 1.7 billion in 2020, Visma is one of Europe's leading software companies.

Visma's software offering on the Dutch market includes solutions for financial management, HRM, procurement, and e-government. Visma Benelux consists of 24 companies that all focus on business-critical cloud and software solutions. Visma is the title sponsor of Team Jumbo-Visma, the world's best cycling and skating teams.