The Visma Ski Classics tour is well underway, and Kaiser Maxmillian Lauf Seefeld in Austria January 13th is the first race in the competition to win the prestigious Visma Alp Trophy.
Visma Ski Classics is a long distance ski championship tour with some of the world’s most prestigious and traditional ski events. News for this season is the Visma Alp Trophy, awarded to the overall winners of four events taking place in the Alps in January and the start of February.
An element of excitement
Øystein Moan, CEO of Visma, believes the competition will create more engagement around the first part of the ski tour:
– The Visma Alp Trophy adds an element of excitement by dividing the season in two, making it more engaging for both participants, commentators and the audience to follow.
Cross-country skiing on the rise
Cross-country skiing has increased in popularity over the last few years. Last season, the ratings for the televised events of Visma Ski Classics almost doubled in the Nordic countries.
– A large number of skiers from the Nordic countries travel to the Alps to compete in the long-distance races. The competition is a great way to showcase Visma and connect both participants and audience with our brand, said the CEO.
For more information, please contact:
Øystein Moan, CEO Visma, tel: + 47 920 80 000
About Visma Ski Classics:
Visma Ski Classics is a long distance ski championship. This season, it consists of 11 of the world’s most prestigious and traditional ski events, like Marcialonga in Italy, Vasaloppet in Sweden and Birkebeinerrennet in Norway. 28 pro teams and 50.000 amateur skiers are competing in the same races. The events are televised in more than 70 countries around the world with more than 20 million viewers. Visma Ski Classics is operated by Ski Classics AB owned by Vasaloppet, Birken and W Sportsmedia.
Visma Ski Classics VIII (2017/2018):
Event 1: 26th November, Prologue Pontresina Switzerland, 10 km
Event 2: 2nd December, La Sgambeda Livigno Italy, 35km
Event 3: 13th January, Kaiser Maximilian Lauf Seefeld, Austria 60km
Event 4: 20th January, La Diagonela St Moritz, Switzerland 65km
Event 5: 28th January, Marcialonga Trentino, Italy 70km
Event 6: 3rd February, Toblach-Cortina, Italy 50km
Event 7: 18th February, Jizerska Padesatka Czech Republic 50km
Event 8: 4th March, Vasaloppet, Sweden 90km
Event 9: 17th March, Birkebeinerrennet Norway 54km
Event 10: 7th April, Reistadløpet Bardufoss Norway 50km
Event 11: 14th April, Ylläs-Levi Finland 67km