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Visma expands its offering in online and mobile payments with the acquisition of Paybyway in Finland

Mergers & Acquisitions
An illustration of a man paying via his mobile phone.

The acquisition of Paybyway, and their key product Payform, will make it easier for online and mobile merchants to set up a complete payment platform in their webshop.

“Payform simplifies payment processes for Finnish online merchants with a unique system and a broad understanding of online and mobile retail. Their solution fits perfectly with Visma's product portfolio of complete solutions for e-commerce,” says Terhi Karasjärvi, Managing Director of Visma Passeli Oy. 

Paybyway’s key product Payform is a complete payment facilitator platform for online and mobile merchants. The solution offers effortless and fast deployment in any online store or application, provides one contract and one interface for all the necessary payment methods, and facilitates clear reporting for accounting on all payment methods. 

“We believe that integrated automation for online and mobile merchants will accelerate in synergy with Visma, and that development and innovation in Paybyway will improve as part of Visma's e-commerce ecosystem,” says Markus Salminen, Managing Director of Paybyway. 

Since 2012, Paybyway’s vision has been to simplify the daily tasks of webshops and mobile merchants through innovation and the use of cloud-based platforms. Paybyway's solutions provide a broader offering than traditional, technically oriented providers, with easy digital onboarding and full merchant ownership of onboarding and flow.

“New and existing customers will get more complete solutions and opportunities. Payment platforms are increasingly important due to demands for automation, integration, security, and compliance. Visma’s vision of streamlining customers' daily tasks to give them a competitive advantage is strongly supported by this acquisition,” says Ari-Pekka Salovaara, Segment Director of Visma Software Nordics.

Visma is well established in the payment solutions segment in the Nordic region and Finland, and this acquisition will further complete the portfolio of solutions. 

For more information, please contact:
Terhi Karasjärvi, Managing Director, Visma Passeli, tel. +358 50 325 1199
Markus Salminen, Managing Director, Paybyway, tel. +358 400 547 919

About Visma
Visma offers software and services that simplify and digitalise core business processes in the private and public sector. The Visma group operates across the entire Nordic region along with Benelux, Central and Eastern Europe. With more than 11,000 employees, over 1,000,000 customer contracts and net revenue of €1.5 billion in 2019, Visma is one of Europe’s leading software companies. Visit

About Paybyway
With its main office in Lappeenranta, Finland, Paybyway has been developing and operating digital and mobile payment facilitator solutions since 2012. Through the company’s solutions, online merchants are able to simplify the online sales and payment process from start to finish, streamlining associated accounting activities.