Back to Newsroom

Visma receives 2021 Confirmit ACE Award for achievement in customer excellence

Awards & Recognitions

The official logo of the 2021 ACE Awards.

Visma, leading European software provider, has been awarded a 2021 Confirmit ACE Award in the Innovation Category for the Golden Rules framework used in Visma Software AS.

Visma received the award in the Innovation category, which recognises companies that are using innovative approaches in their programs to reach their goals. This award recognises Visma’s outstanding dedication and success in using innovative approaches to drive better customer experiences and create a customer-centric organisation.

Confirmit, now a Forsta brand, has hosted the renowned ACE Awards yearly since 2005 to recognise some of its most innovative customers. The award honours clients dedicated to achieving universal customer excellence and who have demonstrated tangible business improvements as a result. As a recipient of an ACE Award, Visma has proven its commitment to customers by continually evolving its customer experience program to gather better insights and fuel smarter, faster action. 

Visma has earned the Confirmit ACE Award based on the following initiatives:

  • Using innovative approaches to get engagement around internal customer-centric mindset
  • Creating a framework, Golden Rules, that focus on delivering exceptional customer experiences
  • After implementing Net Promoter System (NPS) and Customer Satisfaction Score (CSAT) years ago, have now seen a significant improvement in scores and engagement after implementing the Golden Rules Framework

“We are excited to receive this 2021 ACE Award, which is truly a confirmation that we are on the right track of creating the best customer experiences for our customers. This award acknowledges our high customer engagement and our focus on delivering exceptional customer experiences in every corner of our company,'' said Tone Kristiansen, NPS Manager, Visma Software. 

“The Golden Rules is our guiding star in order to deliver on our vision of creating a better everyday life for our Customers & Partners. Designing these sets of rules enhanced the customer-centric mindset of our employees and improved customer satisfaction on all stages. To receive this recognition and winning the Innovation category makes us proud. We will continue innovating for our customers,“ said Julie Groth Grønlund, Director of Customer Success in Visma Software.

“We are thrilled to recognise Visma as a 2021 ACE Award winner and to acknowledge their application of customer experience best practices that deliver outstanding business performance,” said Kyle Ferguson, CEO of Forsta. “Visma’s program demonstrates their commitment to leveraging the power of understanding and transforming insights into action.”

For a full list of the 2021 ACE Award winners, please visit the ACE Awards website.


For more information, please contact:

Mina Røisland, Head of Customer Experience at Visma Software AS 


About ACE Awards 

The ACE (Achievement in Customer Excellence) Awards program was established in 2005 to recognise outstanding achievement in customer excellence. Receiving an ACE Award is a distinct honour that demonstrates both rigorous application of customer and employee experience processes and outstanding performance as measured by those processes. All Forsta customers are eligible for ACE Awards for their company, business units, or segments of a business. To be eligible for a 2021 ACE Award, organizations must have conducted one or more VoC or EX surveys between January 1 and December 31, 2020. For more information on awards criteria, visit


About Visma

Visma offers software and services that simplify and digitalise core business processes in the private and public sector. The Visma group operates across the entire Nordic region along with Benelux, Central and Eastern Europe, and Latin America. With more than 12,500 employees, nearly 1,000,000 customer contracts and net revenue of €1.7 billion in 2019, Visma is one of Europe’s leading software companies. Visit


About Visma Software AS

Visma Software AS is a company developing and delivering ERP, HRM, BI products, and API solutions, for the Norwegian upper SMB market. We work closely with our partners to distribute our software, in addition, we have a direct sales channel. We believe that it's not enough to only develop outstanding software, we also need to deliver an extraordinary customer experience. "Our mission is to enable our customers to succeed by providing outstanding business software contributing to a future where everyone can focus on what really matters; in their life, in their business and in our society." To ensure our delivery, we need golden employees reflecting our eDNA. Today we have a total of 380 golden employees, in R&D, Customer Success, Business Development, People & Operations and Finance, working together across 8 different countries.


What are The Golden Rules? 

We wanted our customers, partners, teammates and colleagues to have a great and personal experience in every touchpoint with us. We wanted Visma Software as a Software developer and a tech company to show more personality and to have some fun. And also use emoji’s - because they are personal and awesome! The result was to create the Golden Rules. The Golden Rules is a set of rules on how we as a company should interact in communication with customers, partners and co-workers.  We wanted The Golden Rules Framework to be simple, easy, fun, motivating and engaging. The rules that apply are: “See me, understand me and surprise me”. This means we strive to see, understand and surprise in everything we do. The Golden Rules also apply internally which has been great for the culture, team spirit and focus on delivering exceptional customer experiences that will always have the customer in the centre.

About Confirmit, a Forsta Brand

Confirmit’s solutions are built by insights professionals, for insights professionals. Market Research, customer experience and employee engagement consultants around the world rely on our solutions to turn insight into stories that fuel action. The heart of our business is the people behind our technology, and we work as a partner to deliver the flexibility and power you need to understand and manage experiences, emotions, and behaviours so you’re always one step ahead. Visit for more information.