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Automatic data collection tools

Automatic data collection tools

Visma uses different digital tracking technologies to collect information about your movements on Visma Sites and when interacting with us.

Cookies and pixel tags

Cookies are small text files that contain a string of characters and uniquely identifies a browser. They are sent to a computer by website operators or third parties. Most browsers are initially set up to accept cookies, since this is required by most website owners in order to access their sites. You may be, however, able to change your browser settings to cause your browser to refuse cookies in general, block third party cookies or to indicate when a cookie is being sent.  

Pixel tags are scripts that executes when a user lands on a website or opens an email.  The pixel itself is not visible and can only be seen in the HTML of the site or email.  It calls an application on a server that will cause a third party cookie to be downloaded to your computer or registers that the email has been opened.

If you would like to know more about cookies and how they work, please visit www.allaboutcookies.org.

Eloqua cookies

Visma uses the digital marketing software, Eloqua, provided by Oracle that places cookies in order to recognize a return visitor as a unique user. Eloqua is used to register your behaviour on our sites and how you interact with us per email in order to increase the likelihood of providing marketing content according to you and our Customer’s interest. The cookies placed by Eloqua cannot access, read or modify any other data on your computer. Visma is committed to ensure you a right to adjust your interests and to manage the extent of digital marketing from us through a subscription management system.   

Google cookies and technologies

Google Analytics: This cookie allows us to see information on user website activities including, but not limited to page views, source and time spent on a website. The information is depersonalized and is displayed as numbers, meaning it cannot be traced back to individuals. This will help to protect your privacy. Using Google Analytics we can see what content is popular on our websites, and strive to give you more of the things you enjoy reading and watching.

Google Analytics Remarketing: Places cookies on your computer which means that after you leave our website, Google can show you advertisements about Visma that you might be interested in, based on your previous behaviour on our website. This information is not personally identifiable.

Google AdWords: By using Google AdWords code, we are able to see which pages helped lead to contact form submissions. This allows us to make better use of our paid search budget. This information is not personally identifiable.

Google Adwords Remarketing: Places cookies on your computer which means that after you leave our website Google can show you advertisements about Visma that you might be interested in, based on your previous behaviour on our website. This information is not personally identifiable.

You can prevent the information generated by the Google cookie about your use of our Sites from being collected and processed by Google in the future by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser. This Add-on is available at http://tools.google.com/dlpage/gaoptout.

Facebook cookies

Facebook Remarketing: the Facebook pixel tag places cookies on your computer which can send an alert back to Facebook telling Facebook that you have checked out the website. We then assume that you have an interest for Visma and the content on this site. When visiting Facebook, you will then be exposed to information or adds with similar content. Please use your privacy settings on Facebook to limit exposure to marketing of this kind.

We use cookies to collect information on your interaction with our website and combine this with the data you provide us to build a profile so we can show you content tailored to your interests. By accepting, you allow us to collect and process your personal information as described here.