Partnership with #ShesGotThis

It is well known that improved diversity in the workplace is improving financial results, and many companies have a genuine desire to improve the gender balance in their company.

However, most companies are lacking understanding of - and competence in terms of how to actually do it. Almost none of the measures are research-based and they are very often unsystematic. Several companies are now implementing measures, without actually knowing whether they will have a positive impact. Although we are seeing increased equality in society in general, it turns out that gender imbalance in business remains an unsolved issue.

#ShesGotThi wasis founded by Marie Louise Sunde & Isabelle Ringnes. They and use a holistic and research-based approach to help companies succeed in building gender balance and create awareness of unconscious behaviour. They believe in positive thinking, solution orientation and humour in order to help everybody see their role in eliminating discrimination, without feeling threatened or cornered. Their focus is on fighting unconscious discrimination – irrespective of gender, meaning that this is not just “a women issue”.

Key facts on gender-equality in businesses

  • According to an analysis by McKinsey, the 25 most gender-balanced companies have 15 percent higher probability to reach returns above industry average and 55 % increase in average pre-tax income. 

  • Greater gender diversity on the senior-executive team corresponds to performance uplift: for every 10 percent increase in gender diversity, EBIT rose by 3.5 percent (McKinsey)

  • The unequal performance of companies in the same industry and the same country implies that diversity is a competitive differentiator shifting market share toward more diverse companies (McKinsey)

  • Women represent a fast-growing market, and improved gender balance improves market knowledge. According to Forbes, women represent 70–80% of the consumer market.
  • A “best region” scenario for Western Europe shows a potential increase in GDP of 2100 billion NOK by 2025, if all countries follow the country with the highest increase of women in the workforce. 

How Visma will succeed with the partnership

The partner agreement includes Visma being part of a research project where we will collect and contribute data in collaboration with Stanford University & CORE (Center for Research on Gender Equality at the Institute for Social Research at the University of Oslo) to:

  • Establish universal indicators and benchmarking systems
  • Build an anonymised database on indicators and measures for further research

We will also arrange local events hosted by #ShesGotThis at Visma, focusing on gender balance and fighting unconscious discrimination in the tech industry.

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