Legal names

The master logo should be used.
Products/services/consepts and legal entities are not logos. They are written using the
corporate fonts. See the procedure «Naming of product and services» and appendix «Name Structure per division».

Name of product/service/consept:

The names of products/services/consepts are not to be used as logos.
These names are to be written in headings, subheadings and bodytext.
The names of products/services/consepts are never to be written as a subtext to the master logo.
Variations in names may accure, i.e. some names do not include Visma, other names include numbers.
Be aware of the usage of small and capital letters.

Examples:

 

Name of leagal entities:

The names of legal entities are not to be used as logos.
The company name is to be written together with the address on stationery and other publications.
The company name is never to be written as a subtext to the master logo.
Look under guidelines for Set-up and Stationery.

Examples:

Names of Visma products/services/concepts must be written as shown in the examples futher below.
Use Visma corporate fonts: Arial, Times New Roman or Univers.
Capitals can be used for the whole name only in headings where the rest of the text is written in capitals.
The master logo must always be included where the name of a Visma product/service/concept is written.

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