About Visma Ski Classics Sponsorship

Visma Ski Classics is a series of long distance cross-country races with more than 25 pro teams and 50.000 amateur skiers competing in the same races. The concept first launched in 2011.

In the 2018/2019season, Visma Ski Classics includes 12 races.

The ambition behind Visma Ski Classics is to build a professional framework around long distance cross-country where all 11 races are broadcasted live on TV with 20 million viewers in 70 countries.

Activation of sponsorship

  • Visma Ski Classics logo on selected race start bibs (start numbers)

  • Branding on television broadcasting

  • Branding on the Visma Ski Classics website
  • Add in the official Visma Ski Classics magazine

  • Visma will be able to assist employees in buying start numbers

  • All units in Visma have the opportunity to establish their own set of activities linked up to the Visma Ski Classics sponsorship
    • All activities must be approved by the corporate working group according to the following criteria:

      • Is the activity allowed in relation to our agreement with W Sportsmedia?

      • Is the use of the logo and the Visma Ski Classics brand in relation to our agreement with W Sportsmedia?

      • Are there any other Visma units that have planned a similar activity?

  • In addition to this, we arrange events like Visma Ski Classics 4 Kids and Camp Visma on several races 

Visma Ski Classics logo


We use cookies to collect information on your interaction with our website and combine this with the data you provide us to build a profile so we can show you content tailored to your interests. By accepting, you allow us to collect and process your personal information as described here.