Innovation is the heartbeat of any technology company out there and in the midst of it, large-scale experimentation. Companies who do not succeed with experimenting at scale will not innovate. And those who do not innovate will die.
Google Analytics offers a range of valuable metrics and reports, and in this blog post we’ll go deeper into the “average session duration” metric. What does this metric tell you about performance and why is it an important metric?
In its raw form, data is not information but processed in the right way it can be turned into information. Amanda, Kejsi and Bjarte share their thoughts on data analytics as a business-critical tool.