How machine learning optimises performance for Team Jumbo-Visma
Find out what happens when we apply our advanced technology to calculate the nutritional intake for Team Jumbo-Visma during races.
Sponsorships
The story of our Team Jumbo-Visma sponsorship
Team Jumbo-Visma reached new heights in 2022, setting a new standard for elite road cycling. At Visma, we reached new heights, as well — from sky-high internal pride to increased brand awareness in our markets. To celebrate, let’s take a look back at where it all began — and then look ahead to all the exciting opportunities yet to come.
What happened to the winner of The Next Top Mechanic?
As the main sponsor of Team Jumbo-Visma, we recently carried out a first-of-its-kind recruitment campaign to find their Next Top Mechanic. Find out how it went and who brought the title home.
How Visma supports the unsung heroes of cycling
The world of top cycling is rapidly evolving. In the chaos of a race, it’s the mechanics who are the anchors, ensuring the riders can perform their best. As title sponsor of Team Jumbo-Visma, how can Visma use its business expertise to make sure the team has the most talented mechanics?
Visma Ski Classics celebrates its 100th event
La Venosta Time Trial marks the 100th event since the start of the championship in 2011. The event also marks Visma’s 67th as the title sponsor. Learn more about our Visma Ski Classics journey and all the fun and exciting activities we initiate through our sponsorship.
Riding with Anouska Koster from Team Jumbo-Visma
The last Friday of September was a big day for one of our Visma companies in Denmark: Visma e-conomic. Finally, the annual Company Day arrived—a day full of fun, learning, and social activities with coworkers. Since the last Company Day in 2019 Visma e-conomic has grown with more than 150 new employees, therefore it was due time to have fun, get to know each other, and experience the true community feeling.
Behind the scenes of Team Jumbo-Visma
What really goes on – before, during and after a race.
[Podcast]: Equality and inclusion in professional cycling
Pro cycling is a male-dominated sport. Why is it so, and how can we get more women into cycling? We met with the General Manager of Team Jumbo-Visma and one of the riders in the new women’s team of Team Jumbo-Visma to talk about diversity and inclusion within cycling.
Creative ways to keep employees active during winter lockdown
Working from home combined with social lockdowns has made it challenging to stay active this winter. As title sponsors of Visma Ski Classics, we have been able to do something creative about it.
How our new app motivates and makes skiing fun for kids
Several children are replacing screen-time indoors with cross-country skiing in the woods. How? By using our new and motivating app – Visma Ski Classics 4Kids.
How our sponsorship enables both activity and social connection
Through our Team Jumbo-Visma sponsorship, we pride ourselves on bringing people together in sports, contributing to a healthier society. So, when races are canceled and people must stay at home, how can we use our sponsorship to not just promote activity—but enable it?
A video guy's blog: Content moment with Team Jumbo-Visma
Why do we make content about our sponsorships? Get insights into how our video specialist works with Team Jumbo-Visma to create great content and get his best tips for video and photo production.
[Video]: Team Jumbo-Visma's cycling talents try skiing for the first time
What happens when you put a pair of skis on Team Jumbo-Visma’s up and coming cycling talents?
Team Jumbo-Visma cycling team’s year in pictures
2020 is right around the corner and it’s time to look back at Team Jumbo-Visma cycling team’s fantastic year – in pictures and videos.
An Australian Cross Country Skier in the 2022 Olympics?
After months of early morning workouts and dark, cold and sludgy ski trainings, what did Australian Nikola learn about cross country skiing?
Project Ylläs-Levi: Things are heating up in Oslo
The snow has started to melt away in Oslo and for the first time ever, Australian Nikola find this a bit sad. She recently attended the ski race Ylläs-Levi – and here is her experience.
Former CEO Øystein Moan on the impact of corporate sponsorship
Former CEO of Visma, and now Chairman of the board, Øystein Moan talks about the impact of Visma’s corporate sponsorship as Visma Ski Classics kicks off season IX.
Blood, sugar, sweat, and tears
How do you combine diabetes type 1 and 70 km on skiis? Benedikte Friis has the answer on how she prepares for Ylläs-Levi. Read more about it!