Why your business should have an online community

In today’s competitive marketplace, companies are working to maximise their opportunities and define the underlying strategy of embracing an online community to connect, engage and extend relationships with customers, clients, employees and partners.

Online communities are growing in popularity as companies increasingly rely on them for customer support and service, marketing, sales, and product development. Communities are a vital element in an organisation, enriching the employee, customer, and partner experience.  Effective communication enables businesses to fully tap into the unique talents, insights and knowledge of its people.

What are the benefits?

While social networks like Facebook, SnapChat and Instagram have their value, owned communities provide elements that social networks cannot. They provide a tailored design, enhanced access to data and more control options.

The true sense of an online community takes social media to the next level, and opens up a world known as social business. Choosing the right type of online community for your organisation is important, however, the key to success is to start small and think holistically. Your main objective should be to gain membership and engagement.

Having a designated place for open discussions helps build a strong community within an organisation, allowing employees to feel confident and happy, and to outperform expectations.

A community is a great way to get tips on updates and smart features, read how others have solved problems and make work easier and smoother.  Ultimately, by using your systems more efficiently, you can streamline the way you work. Bottom line: online communities help develop a corporate culture that is forward-thinking in its approach.

Getting started

Already have an online community for your business? Here are a few expert tips on how to improve it: Forbes: 5 Leading Community Experts Advice.

What is the dissemination of information on your business? Do you have any tips on communities? Feel free to comment.

 

Emily is a marketing writer for Visma Software International. She is responsible for the creation and coordination of content marketing for Visma.net.
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