How UX can improve every part of a business

We are now halfway through our 4th and our second last project as trainees. I think I can speak for us all when I say that we’ve learned incredibly much during this year. My four projects have been quite different, but the thing they all have had in common is that I’ve had use for my background within UX and understanding good usability.

I am the only trainee with a background in UX this year. I have studied IT engineering with a master’s in UX, which means that I understand both technology and usability, something that has helped me a lot in my projects here at Visma!

It is easy to think that UX is only about designing products for end-users, but it is so much more than that. For me, UX has been a useful and helpful concept in all my projects. My first three projects had a clear use of UX. In my first project, I designed dashboards for customer feedback data, and in my second project, I worked on the startup part of the creation of a new app where the design and technology use was decided for the future development of the app.

In my third project, I created and designed a new feature for one of Visma’s products. All of these projects have quite clear use of UX in them. Now in my fourth project, I’m working with data management by solving problems that occur in a Visma business when using data. This might not sound like a problem for which UX is necessary, but it is! Even when it comes to data and the way we use data, the ease of my colleagues when working with data is important.

I’ve used UX to define current problems in using data in our workday, but also to think of how we can make it easy for someone without technical understanding to actually work with data themselves. This also involves how we can remove regular errors in data that occur because of human error or that systems are used the wrong way.

I always ask myself, “is this the easiest way for this person to perform this task?” or “what would be the ideal way to work with this?”. UX is also great to use in order to find good opportunities for improvement in daily work, it could be to use AI or to automate a task that is often repeated and just takes time.

Regardless of what part of our business you look at, you can use UX to improve their processes and workday. It can be any subject from sales to when it’s suitable to use AI. Usability is something that is needed in more than just product design, and I think people tend to forget that. UX is something that I believe can improve entire businesses. Good usability equals happy users and happy colleagues.

Interested in learning more about the Management Trainee program and see what it is like to work at Visma? Visit our career pages!

 

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About

Anna Normark is one of the management trainees at Visma. She has previously worked with Android development. She holds a Master of science in information technology engineering from Uppsala University in Sweden.
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