Over the last month, our Management Trainee Mikkel Ahlgren has participated in creating a customer relationship management (CRM) strategy for the division in Visma that serves small- and medium-sized companies. Read on to learn more about the project and why having a CRM strategy is such an important part of the overall business strategy.
Customer segmentation is crucial to effectively satisfy the needs of the different segments. But how do you segment customers and measure customer profitability?
Six elements of value are especially important to companies during times of uncertainty. Being aware of – and delivering on them – can translate into business value, grow stronger customer relationships and enhance loyalty.
Delivering a world-class customer experience begins with a well-functioning service desk. That is why we are proud to have been awarded the second-best service desk in Finland.
Many companies claim to be customer-driven without having a conscious relationship to what it means. What actions can you take to become a customer-driven organisation and increase growth and profitability?
How did we manage to transition from a below-average customer satisfaction score to receive an international award in 2020 for customer excellence? In this article, we share how different methods of gathering customer feedback have resulted in happy customers and better user experience.
As a response to the current situation, individuals across the globe have turned into digital workers and are adopting new online behaviours. In this article, we share our best practices on how companies can adapt their current customer journeys to stay digitally connected with their customers and provide them with engaging online experiences.
Turning your customer care department into a sales department is possible — and it doesn’t have to be difficult either. So how can you do this? By implementing robots.
In a world where almost everything is digital, how do you keep the human element intact when interacting with your customers? As many of us are working from home these days, we want to share our top tips on how to keep a human touch in the digital space.
Do you know how your customers experience their interactions with you? Are you delivering according to the expectations? Do they experience any pain points?